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Context:

After the huge success of Captain Morgan Personalisation, there was a growing need to upgrade and continue the campaign.

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Idea:

Captain Morgan personalisation 2.0. Revamped personalised names, a bolder label design and a new way to show how there is a different captain in ervery crew.

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And now to get these bottles sold with a hard/not-so hard sell with some added South African flavour.

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